Instructions:
Use the Case
Study presented here to answer the questions below. Your responses should demonstrate your
understanding of the course content and your analysis and critical thinking;
you are not expected to just re-iterate what is in the textbook and the course
modules, but to integrate the information and relate it to the Case Study. Answers will be in the form of a list or short
answers, as indicated in the questions. Proper
APA style must be used for any citations and references that you use. Your Exam will be graded on the accuracy of
your responses and whether you have appropriately tied your response to the
Case Study. Responses that do not
mention the Case Study will receive very few points, if any. Each question is worth 10 points.
Case Study
You have been
working for some time at Pizza, a pizza restaurant located near the
campus. The owner, Bill, is very
interested in expanding his successful business. He has just bought Priority Pizza, a pizza shop
in a good location across town, and has hired a store manager. He has decided to name the new business (at
both locations) Pizza. Bill’s
research shows that there are many other local stores that sell pizza: outlets for major pizza chains in malls and
other locations, small outlets and specialty shops, and larger
restaurants. While Bill has been keeping
all his records of orders, sales and inventory on paper, the records at Priority
Pizza are located on the manager’s PC in Excel files. Bill realizes that he must treat the two
stores as a single business, with one set of accounts, one billing system,
etc. He thinks this is also a good time
to stop using paper records for his orders, sales and inventory. Bill really hopes to continue to expand his
business by buying other pizza outlets, but he will need good information about
his current businesses to know when he should make his next acquisition. He has asked you to help him develop the
business strategy and IT Plan to accomplish his goals. You know that there are methodologies for
analyzing the business environment and that there are multiple ways to expand
the business. You also recognize that IT
is an important component for achieving Bill’s goals.
1.
Explain
Porter’s Five Forces Model and how Bill can use it to analyze his current
business and his expansion. Be sure to
address each of the 5 forces and explain to Bill what they mean for his
Pizza business.
2.
Based
on your analysis in question #1, select one of the five forces and explain how Bill
can incorporate his analysis of that force into his Strategic Business Plan
(SBP).
3.
List
three business areas and/or processes used in the Pizza shops that could
be supported by an IT solution.
a.
b.
c.
4.
List
and describe (in two or three sentences each) three IT projects that should be
a part of Bill’s IT Plan – one project to support each area and/or process
identified in question #3 above.
a.
b.
c.
5.
Explain
how each IT project listed above specifically improves and/or supports Bill’s
Pizza business.
a.
b.
c.
6.
If Bill decides to enter the world of
eCommerce, which of the eCommerce models (business-to-business,
customer-to-business, business-to-customer, or customer-to-customer) would you
recommend to him as a best fit for his business and how would it benefit his
business?
7.
Describe
for Bill what a Supply Chain Management (SCM) solution would look like for his
Pizza business and how his business could benefit from implementing an SCM
solution.
8.
Describe
for Bill what an Enterprise Resource Planning (ERP) solution would look like
for his Pizza business and how his business could benefit from
implementing an ERP solution.
9.
What
benefits would Bill get for his business from implementing a relational
database? Your response must be tied
directly to Bill’s pizza stores.
10. Make a list of five ways that Bill
could protect the data and systems that he is going to put in place. Consider the type of data and systems that
would be relevant to Bill’s pizza stores.
a.
b.
c.
d.
e.
TOTAL POINTS, based on
10 points per question:
100 points = 15% of
final class grade
POINTS RECORDED (Total
Points x .15):
